Founder Bjørn Nicolaisen is introduced to a miraculous cloth that could effectively clean a very dirty windshield using microfiber and water.

As a result, the Norwegian operation opens as Eidsvoll Miljøprodukter and the revolutionary “Cleaning without Chemicals” approach—which focuses on reducing the use of chemicals to clean homes—is born.

The Norwegian business grows quickly throughout the country. To support the growth, the company maintains its modest building and invests the profits into creating support systems for Consultants. From the beginning our Consultants, Customers and employees are our most valuable assets.



Eidsvoll Miljøprodukter opens Norwex Enviro Products, its first daughter company, after the “little red cloth” makes its way to Canada. This marks the first company to bear the Norwex name in North America.



Norwex Baltic is established in Riga, Latvia, and now services Latvia, Lithuania and Estonia.



Norwex introduces a new microfiber with microsilver, now known as BacLock® technology. Success with this new product pushes us to the forefront of the industry.



Norwex Australia officially opens. The Norwex Mission and focus on the environment and improving quality of life resonate with this market, making Australia the third-largest market in the global family.

Superior personal care products, including natural and organic options without harmful chemicals, are added to the expanding product line to address growing consumer demand. Norwex adopts “improving quality of life by radically reducing the use of chemicals in personal care and cleaning” as our Mission.



Norwex opens its own production facility in China to ensure quality and meet the growing demand for Norwex Microfiber.



Norwex Canada headquarters expands to meet the growing North American needs.



Norwex continues to grow with the official opening of Norwex USA. An expanded line of personal care products is also introduced.



The Norwex USA Distribution Center celebrates its grand opening. This new facility is complete with a highly automated order processing system designed to ensure the best service possible.



In celebration of our 20th anniversary, we expand our Mission:

Improving quality of life by radically reducing chemicals in our homes.

As a reflection of the new Mission, we also launch a new logo featuring a water droplet, leaf, home and circle.

The water droplet—part of the Norwex legacy from the beginning—signifies purity and no harmful chemicals.

The leaf reflects our commitment to protect nature and the environment. The home symbolizes our Mission to create safe havens around the world. The circle represents the global nature of our Mission and Vision.
Together, they stand as a powerful symbol of what Norwex represents.
Our Global Mission
Improving quality of life by radically reducing chemicals in our homes.



The Norwex Movement (initially known as RACE — Race Against Chemicals in the Environment) is launched. In support of the movement, a new website brings together our global community of like-minded individuals and provides important information about what we can do collectively to make a positive impact on the environment.